I'm trying to figure out if the boy on the package is pouring salt on a chicken's back. If so, why? Why would one even want to do that? I did a double-take trying to figure out if instead he was pouring salt on a snail. That makes sense in a macabre sort of way. And, is the advert inviting us to observe how the salt, chicken, or boy runs? A lot of motion in this green picture. But then, there was a whole lot of pouring and raining going on with the Morton Salt gal. (Another double-take~is that a sea gull in between the word "sea" and "salt"? The plot thickens!)
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E. Cobham Brewer 1810″1897. Dictionary of Phrase and Fable. 1898. Salt on His Tail (Lay) Catch or apprehend him. The phrase is based on the direction given to small children to lay salt on a bird’s tail if they want to catch it. “His intelligence is so good, that were you to come near him with soldiers or constables, … I shall answer for it you will never lay salt on his tail.”— Sir W. Scott: Redgauntlet, 1824, chap. xi.
E. Cobham Brewer 1810″1897. Dictionary of Phrase and Fable. 1898. Salt on His Tail (Lay) Catch or apprehend him. The phrase is based on the direction given to small children to lay salt on a bird’s tail if they want to catch it. “His intelligence is so good, that were you to come near him with soldiers or constables, … I shall answer for it you will never lay salt on his tail.”— Sir W. Scott: Redgauntlet, 1824, chap. xi.
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